Are you missing the blueprint?
If you are a small business owner, you might feel like you’re in Vegas using a slot machine every time you run a print ad, hire an employee, or post a photo on social media. You might feel like it’s a gamble every time try to connect with customers. A brand strategy can help.
Who are you?
Start with your brand's unique value
Many businesses use marketing and media plans to govern how they reach out to their markets. These plans help them determine where to connect with people but do little to determine what to say or how to say it. The result is that every effort has a different message, with no continuity and no clear personality.
When we help clients develop a brand strategy, we create a blueprint for their brand that guides their positioning in the market, their messaging, and their unique voice so that everyday business decisions are a piece of cake. It all starts with what you provide and how you are different.
Relax & trust the plan
Make business decisions easier
With a brand strategy in place, your path as a business becomes clear. Day-to-day operations are more consistent, and you’re free to focus on the long-term trajectory of your business. Not only that, but if your employees are steeped in your brand strategy, they can take a few things off your plate, too. This makes it easier to build a solid culture that permiates both your internal and external communications, making everyone aware of who you are and why you exist. It’s really simple, if you think about it. No more wondering what your next print ad will say!
What's included in a brand strategy project?
- Market and competitive research
- Buyer personas (Profiles of your ideal customer)
- Brand positioning(How you stand out in the market)
- Mission(The “what” and “why” behind your brand)
- Messaging and voice(How your brand speaks about your product)
- Pricing and distribution strategy(Dependent on project)
Let’s make a plan for the success of your business
If you’re looking for ways to scale your business, or even simply secure its future, a brand strategy will help get you there. We recommend this as the very first step in building a business, before a logo or website. Sound like something you need? Click the button below to start a conversation with us.I'm ready! Let's do it
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Let's make something authentic together
Work with us to identify what your business needs to lead with authenticity in the marketplace.